branding
Branding your business means honing in on the voice and special qualities your brand possesses, then bringing them to life and to your audience strategically.
creating your brand
telling your story
your branding keywords, font and color choices are the jumping off point from which you create all your businesses content, from graphics and messaging, to how you engage and speak with your audience
brand keywords
five to eight keywords that describe your business; comprehensive, specific, and complete